Li women in Hainan get hands-on hospitality career experience of page 2 | workinchina.chinaservicesinfo.com
CHINA: New Work, New Life

Li women in Hainan get hands-on hospitality career experience
Updated: Oct 14, 2026 By CHEN BOWEN in Haikou Source: chinadaily.com.cn
The kick-off event for the "Travel with Purpose" Week is held on Oct 12 at Mermoon Resort Hainan Tufu Bay in Lingshui, featuring job shadowing, skills workshops, and government-enterprise matchmaking to help female participants find stable local jobs in culture and tourism. [Photo provided to chinadaily.com.cn]

Lingshui's ecological and cultural tourism resources have fueled demand for local and flexible employment. But limited professional skills, constrained job-search channels, and family caregiving responsibilities have made it difficult for many Li women to qualify for positions. To meet the growing industry demands, local hospitality companies are prioritizing localized and diversified hiring. Key properties in Haikou, Sanya, Wanning, and Lingshui have created nearly 3,000 jobs, with locals filling more than 90 percent and the number of employees from ethnic minorities steadily rising. Since the start of the year, related operators have provided nearly 37,000 flexible shifts totaling close to 270,000 work hours.

Fu Xiaoling, chairwoman of the county's women's federation, said women's employment and income growth are key drivers of rural development. The federation intends to continue working with nonprofits and hospitality businesses on regular career empowerment, skills training, and job matching, she said, to close the "last mile" of employment services for rural women.

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