Zhou Lijing, director of inbound and product business unit at Hainan Saiaofei International Travel Agency Co, said demand is growing for Czech, Central Asian, Middle Eastern and Spanish services beyond traditional Russian, leaving a shortage of qualified guides. She urged deeper industry-education integration and "language plus service, operations and marketing" talent development.

Luan Shuo, general manager of the enterprise services business unit of Beijing LLVision Technology Co, presented AR translation glasses supporting more than 100 languages, already used at major scenic spots and international conferences. He said the company hopes to deploy the technology in Hainan.